| Period | New Subscribers* | Paying users among new subscribers** | Units of sold subscriptions*** |
| January | 2 108 | 77% | 303 686 |
| February | 2 230 | 53% | 251 679 |
| March | 733 | 73% | 265 005 |
| Acc. Q1 2017 | 5 071 | 66% | 820 370 |
| Total Q4 2016 | 19 676 | 72% | 1 007 399 |
| Total Q3 2016 | 15 258 | 83% | 627 773 |
| Total Q2 2016 | 17 947 | 64% | 341 358 |
| Total Q1 2016 | 47 152 | 69% | 265 839 |
| Total Q4 2015 | 26 061 | 34% | 106 236 |
*) Amount of new first time registered subscribers. This includes basic subscribers (those who get free access to limited content) and paying premium subscribers.
**) Share of new subscribers who pay for either a 1-day or 30-day subscription. It shall be noted that different trial periods is offered depending on geographical market.
***) Including 1-day and 30-day subscriptions. Note that subscribers can have purchased more than one-day pass during the period. The number includes both new and recurring subscribers. Subsequent reconciliation of sales through mobile operators API's are made quarterly.
For the month of March 2017, Mavshack sold 265 005 subscriptions. Total sales for Quarter 1 2017 became 820 370 subscriptions, an increase with 209 % compared to the same quarter in 2016. Compared to the last quarter (Q4-2016) sales are down 19 %. This is due to the previously communicated change of the Regulatory environment in the Middle East that continues to dictate changes and on the heels of the Onetime Password (OTP) requirement being made mandatory in the UAE. Besides this, Viva Bahrain subscribers were successfully migrated from Intigral to T-Pay while the new aggregator for Viva Kuwait is still awaited. Though these changes have now been accommodated, they have led to a very limited number of new subscribers being added this month.
April 5th 2017.
For more information please contact
CEO Rainier David, Phone +46 8 12451790
CFO Per-Olov Östberg, Phone +46 8 12451790
This information is information that Mavshack AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 08:45 CET on April 5th 2017.
About Mavshack AB
Mavshack operates a global Internet TV services with Asian entertainment. The service, which is available through Internet connected devices, is genuinely global with users in over 80 countries. With the largest library of Filipino and Indian titles, as well as agreements with Asia's leading content providers, Mavshack is the obvious choice for Asian entertainment around the world. The company operates its business on a proprietary technology platform.
Mavshack AB (publ) is a publicly traded company listed on Nasdaq First North under the ticker MAV. Certified adviser is Erik Penser Bank. More information about the company is available at www.mavshack.se
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Mavshack AB (publ) är noterat på Nasdaq First North Growth Market och handlas som MAV.
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Mavshack AB
Box 24050
SE-104 50 Stockholm
Sverige
Telefon +46-8-124 517 90
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